The following list shows how news search differ from web search.
Here are the top searches in 2006 on Google News:
1. paris Hilton
2. orlando bloom
3. cancer
4. podcasting
5. hurricane katrina
6. bankruptcy
7. martina hingis
8. autism
9. 2006 nfl draft
10. celebrity big brother 2006
Now, compare the list above with the one below for the top searches in 2006 on Google:
1. [...]
The KEI (Keyword Effectiveness Index) is a popular calculation for determining the supply and demand of a keyword. Although there are other effective ways to determine the supply and demand, finding out how much competition you have is a must when planning out your websites. Overture doesn’t have any KEI calculation. Wordtracker does have it, [...]
by KnowledgeStorm, Inc
The Internet enables prospects to search for you (and your competitors) rather than the other way around. Prospects and buyers are using broad Internet search engines, vertical search engines, online media, and industry-specific websites to create short lists of solutions and companies to consider — often before they ever hear from or contact [...]
As I searched for the effective KEI (Keyword Effectiveness Index) to have an idea on what good targeted keywords and topic to discuss, http://www.keiobservationdeck.com outlined keywords about “silver” and here are the calculations given:
“men’s silver bracelet” KEI 148.0
“gem stone silver rings” KEI 756.1
“cool silver rings” 1092.5
“men’s silver cuff bracelet” KEI 1900.0
“sterling silver for men’s” KEI [...]
by Michael Murray, VP of Fathom SEO
You need to be extremely careful with keyword research so that you don’t miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:
1. Know your potential customers. We can’t tell you how many [...]