As I searched for the effective KEI (Keyword Effectiveness Index) to have an idea on what good targeted keywords and topic to discuss, http://www.keiobservationdeck.com outlined keywords about “silver” and here are the calculations given:
“men’s silver bracelet” KEI 148.0
“gem stone silver rings” KEI 756.1
“cool silver rings” 1092.5
“men’s silver cuff bracelet” KEI 1900.0
“sterling silver for men’s” KEI 1942.2
“men’s silver modern bracelets” KEI 19,881.0
“italian silver braided cuff bracelet” KEI 25,569.0
What is KEI anyway?
WordTracker’s Keyword Effectiveness Index (KEI) can help you identify the keyword phrases that are most likely to succeed. The KEI is the ratio of the number of times a term appears in the WordTracker database (its popularity) versus the number of pages that target that phrase (the competition).
Okay, some said that KEI is useless, you can check the discussion on this forum Keyword Discussion at http://www.webmasterworld.com/forum8/1341.htm.
But for me, I must say that in choosing keywords you make sure that number of searches is higher than the number of your competitor sites, in order for you to comfortably get the top SERPs for the particular keyword.
October 12th, 2007 at 1:51 am
I couldn’t understand some parts of this article s Keyword Effectiveness Index (KEI), but I guess I just need to check some more resources regarding this, because it sounds interesting.