Below are some important SEO tips that Greg Mate of searchengineacademymontreal.com offered.
Avoid the following things that can get you in trouble with search engines:
-Don’t use hidden text or hidden links.
-Don’t employ cloaking or lightning fast java redirects.
-Don’t load up your pages with irrelevant words.
-Don’t create multiple pages, subdomains, or domains
with substantially duplicate content.
Don’t create low quality “doorway” pages created just for search engines, or other “cookie cutter” approaches with little or no original content. Instead, create information rich pages that are loaded with quality content. Create pages of high value and high interest to your visitors. Create content that merits true relevancy and deserves to rank well and stand the test of time.
Search for your most important keyword phrases.
Look at your competitors’ titles and descriptions. How do yours compare with theirs? Make sure your titles and descriptions are more compelling and designed to grab the visitors’ attention immediately. Ask for several people’s opinion on this — your opinion may be too biased. If you’re just listing keywords in your title and description versus a compelling title and description, rewrite your tags immediately.
Go through your site and look for common statements like:
Click here for a quote, or Click here for more information. These are areas where you can include keyword phrases. How? Instead put, Click here for a mortgage loan quote, or, Click here for more graphic arts information. Be sure to make the entire sentence a link, or at the least make the keyword phrase a link.
Are you working toward getting links to your interior pages?
If any of your interior pages are of particular importance to you, work on building some link popularity to those pages individually.
Remember: link popularity is “page specific,” NOT “site specific.”