It is important to optimize your website’s main page for search engines, but also with your readers and visitors who probably acquire your services or buy your products and they usually recommend it to other people they know.
To give your visitors a good impression, a web designer should consider the readers and visitors browsing needs, good web content and website’s themes. If visitors and readers can see that this is the page they want to visit over and over again, then they might bookmark your site for future references and even link it to their personal WebPages.
A webpage needs to have good quality content, where it gives information for your readers and visitors. Quality content of webpage also plays the important role for your popularity and search engine rankings. You need to go for simple yet elegant layout that is easy to browse and navigate. Because even if there are two competing web sites, the difference is how they are designed and presented that will give higher traffics than the other.
Consider that your website should transmit something different to your visitors; it should communicate with your readers and visitors. Remember that SE robots cannot read or index Flash animations and framed web pages, so lessen your website on those things. Search engine spiders loves to crawl on HTML codes and scripts base web pages but can hardly read on complicated programming like java scripts, cloaking tactics, invisible texts, and too much flash pages.
In optimizing your web design for search engines, while you are fond of putting images on your page just remember that HTML is the spider’s favorite. Make sure that your images won’t surpass the text content and use ALT text and keyword related filenames for the images.
- Avoid creating webpage frames. Spiders seem to have difficulty crawling into web pages with frames. Same advice is given to tables and layers.
- Though tempting, minimize using Flash images and texts. The thing is search engine spiders will be having a hard time what you ought to convey through your Flash. If you can utilize your Flash designs to be accompanied by HTML, the better.
- Links, nowadays, are often blended with JavaScript which presents similar problems with spiders. It is important to note that links play a major role in getting your site ranked in search engines. If their spiders can’t get through your links and index them, you’ve wasted time and effort harvesting your vast links.
- Make use of Cascading Style Sheets (CSS) to anticipate future changes without affecting your entire site design. CSS can smooth the flow of your website as you add content, images, or whatever future updates you may have.
In general: simple and appealing design for your readers and visitors is the key to increase and improve Search Engine Positions.