I received an email from Jerry West about the Google update and he said a lot of updates from Google and here’s what he summarize:
1. Webmaster Tools: Gained a whole new look and many features added. One of the best ones is that Google now allows you to see the number of subscribers to your feeds or Blog. Very nice way to easily see how your message is getting out to the masses.
2. Sites to Avoid: Data Collection (offering free items in order to collect private information); Arbitrage (designed solely to display ads); Malware (knowingly or unknowingly install software on a visitor’s computer). Many people are concerned over this issue because many affiliate sites offer a “name squeeze” to get more information. These pages are getting nailed and if this happens to you, simply offer something of value. What I have done over these last few weeks is take the first 2-3 pages of the report from the “name squeeze” offer and give it away. This has reversed the “Google Slap” in this instance.
3. Low Quality Landing Pages: “Get Rich Quick” sites; comparison shopping sites; travel aggregators; affiliates that don’t comply with Google’s affiliate guidelines. Sites that fall into these areas may have their minimum bids raised to a high level, or they may not be allowed to run at all.
4. New Keyword Analysis Page: Google will not only alert you to your quality page score, but will offer you solid tips on how to improve your score. To launch this new feature, simply click on the magnifying glass icon beside any keyword in your AdWords account. You will then see links for “Details and Recommendations.” Just realize that no tool is perfect, but this has shaved off my analysis time by about 20% tonight in adjusting a campaign.
5. Paid Links: This debate doesn’t seem to be ending anytime soon. Google says not to buy links or they will punish you. They publicly state they will find and punish sites that sell links, and even manually adjust the PageRank down for sites that do … for example SearchEngineRoundtable.com. However, in my testing, paid links work plain and simple. I have sites that sell links that have gone “unpunished” and I buy nearly $10,000 of paid links per month without seeing any slippage in the rankings for my sites. My advice is the same as always: stay away from the big link brokers when buying links. Cut your own deal.
6. Proxy Hijacking: It looks like the days of having your domain hijacked through a proxy in Google are over. This was a huge problem for years and looks like it has been fixed. I’ve checked all the domains I have which had the 302 hijack issue and all are responding correctly.
October 30th, 2007 at 6:26 am
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