You want to start SEM, well here’s what to do
You focus on the product, then you find a niche too
You want to get the listing, I’ll give you some assisting
SEO and SEM, they are coexisting
To cover all the bases, you must have patience
Research all your keywords and your phrases
They all sound good, but they may not be effective
There are several ways to check it and I prefer word tracker
Very vague phrases should get denied, Long tail key phrases are more qualified
Check the CPC, that’s the cost per click
Make a judgment call, is it worth that hit
If it is then keep it, if it’s not then delete it
Stay within your budget, that’s not a big secret
Track your results, reportin’ is critical
And set your goals right be Google analytical
Google Adwords and Yahoo Search Marketing
If your business local, make sure you do your targeting
The user only clicks on what sounds
Make sure you use very descriptive, antics
It’s a must that you use correct landing pages
If they see what they want, they easily persuaded
And when they convert, then that’s a win-win
When you sight the bookmark, they’ll come back again
CPC will go down, CTR will skyrocket
ROI get better, that’s more money in your pocket
And if you’re smart, you’ll invest in more phrases
But that’s up to you, I’m just giving you the basics
You gotta do fine, if you don’t hit rewind
Pay close attention, play it back another time
But that’s just a start, anymore might cost
I’ll have to deal with my boss, if I tell you the secret sauce
On how PPC can enhance SEO, and revolving antics, that’s the way to go
Uh-oh, that’s too much for you to know
So check the next video, if you want to get some more
January 9th, 2008 at 4:34 am
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