Make Money Online SEO

A Registered User at IHY forum asked this in one thread of the forum:

Do you guys know the answer to these questions?
Hey guys, I am new to this forum and to SEO, and I would really appreciate some advice, since I am completely lost!

OK, the thing is that I’ve been running an e-commerce website and all our visits so far have been through PPC (AdWords, Yahoo, MSN, Shopping.com, BizRate.com, etc.), and I’d like to start generating some “free” traffic, from high positions on SERPs.

I’ve read SEO Book, from Aaron Wall, and two other SEO books I got at Amazon. I think I have a fairly good idea about SEO best practices, but honestly I don’t know if I’m doing the right thing.

What I did was to buy a subscription to WordTracker, I got like 20,000 keywords, and then I ran a competition test, and I got the 20 keywords with the best KEI. I ran the tool for Google and Yahoo. From the 20 keywords I got, I used common sense to filter out some since their relevancy was very poor, and I ended up with these 10 terms:

tooled leather mens belts
canadiens leather jackets
luxury alligator wallets
women’s vintage leather racing style motorcycle jacket
women’t leather jackets with fur collar
men’s leather rodeo wallets
fine leather coats ca
motorcruise leather jackets
womens pettite leather coats
leather credit card briefcase

I was thinking about generating 10 pages, one for each keyword, use the kw on the title, H1 and maybe one H2 as well, once or twice in the article copy, the meta description tag and meta keywords tag.

OK, now the questions:

- Am I using the right technique to pick up keywords?
- If the keywords are right, is my approach to get high rankings the right one?
- Am I doing everything completely wrong or I am on the right track?

I would actually prefer to outsource SEO to someone else, since I know I am no good at it and have no experience or enough time to dedicate to it, but we are a really tiny startup and we can’t afford expensive professional services yet. Does anyone know about a SEO firm willing to charge a percentage of the sales coming from organic results on search engines as opposed to a flat fee?

Thank you so much for your help, sorry for the long post, I am a newbie and had lots of doubts.

And WebSavvy answered him like this:

You won’t find any SEO company that’s any GOOD that will work on % of sales.
Those people have to eat too, and time is money.

It’s the same with Designers and Programmers. Time is money and really unless you’re in the deep pockets class to begin with, no one can afford to work for free based on a % of sales that *might* come.

You’re going at this the wrong way. You need to develop the content FIRST. Have good content for your VISITORS and forget about the SEs.

Then, based on your content — write descriptions, titles, keywords — that reflect the content of THAT page (each page meta should be unique).

You will pick up more inbound links by having good content. Those kinds of links are worth more than any *bought* link, anywhere. Those are true votes and it’s what the SEs use to measure the relevance of your site, along with other on-page factors.

SEO isn’t rocket science. You also don’t need to buy a silly eBook to learn it. All the information you could possibly ever need, and then some, already exists here in these forums — and it’s all FREE.

If you have questions, or need help understanding something, just ask. We’re all here to help and anyone here that has experience to offer, will offer it gladly.

Hope this helps.

But Connie Disagree with Deb on this statement: You’re going at this the wrong way. You need to develop the content FIRST. Have good content for your VISITORS and forget about the SEs.

And said:

I have no idea about how to develop content for a page without knowing the keywords I’m going to target for a page.

I think content should start with a good title (60 to 80 characters ), which should be a few words that provide a summary page content. Of course your title is going to mention your key word for that page.

I don’t do this, but I think ideally your meta description should be a sentence or two that expands the title.

From the title and meta description you write meaningful unique content from the page.

Think of this from the stand point of writing a book.

You want a title that will grab the attention of people. The title needs to covey in a short sentence what the book is about.

The description should build on the title. If the title grabs someones attention, then you need a few sentences that will lead them further into what you have to say. With a book sometimes the additional information is on the cover. Sometimes it is on the inside flap of the cover, and sometimes it is in the introduction.

IMO think of a website as a book. Think of individual pages as a chapter in the book.

I admit I don’t do much if any keyword research when I develop a new page. From years of experience I know what to target.

If I were developing pages that related to a specific Industry I did not know very well, I would do a lot of research, and develop pages based on the research. Keyword research would be the first part of my research. The development of those pages would probably be based on key word research.

If I understood your original question correctly I think your on the right track.

But I think Both are correct… because in SEO it needs a continuous study and every technique counts as long as it will improve your SERPs or you site traffic or your sales.