SEO is the process of configuring a website so that it has a chance to show up in a search result for a particular phrase. Many of the search engines have a slightly different formula for how they determine these results. Good site structure - as simple as this sounds many people overlook this. Every day we see sites with heavy flash animation, dated frame designs, pages that don’t work and broken links. The bottom line is that if you can’t easily navigate a site without problems chances are the search engines can’t either. And if a search engine can’t go through your site you have absolutely no chance of showing up for a key phrase - no matter how pretty the flash.
Meta-data is geek-speak for the page titles, page descriptions and keywords that you enter for each page. Each page on your website should have a unique title and description that summarizes what that page is about.
I am stunned at how many sites have www.yoursite.com as the page title for every page - that’s wasting prime online real estate.Putting in a page title or description that does not accurately match what the page is about is considered “spamming” a search engine. Relevant content - People seem to understand that good content is really what they are looking for when they search for something. More and more we are seeing sites that have regular updates or blogs showing up higher in the search results than sites which have larger quantities of older, “stale” content on them.
Responsible link building - This is perhaps the least understood part of SEO. In a nutshell search engines consider a link from another website to your website as a popularity vote. Sadly though link building, like keywords and meta-data, have been abused by many site owners with schemes such as link farms where sites are setup simply to house links to other sites. If you would like help with SEO for your website, or other online business needs we would love to hear from you.