Archive for the 'Pay Per Click Advertising' Category

Google paid clicks data generate debate

Sunday, April 13th, 2008

SAN FRANCISCO – New data confirming slowing growth in Google Inc.’s paid clicks renewed debate Thursday on Wall Street over whether the Internet search company’s revenue can quickly adjust to changes it made in how it generates clicks. Citing data that comScore Inc. released after the market closed on Wednesday, analysts said growth in Google’s [...]

1 comment Rob | Google Adsense, Pay Per Click Advertising, Search Engine Marketing, Search Engine Optimization, Website Marketing |

Mistakes Of Pay Per Click Advertising: The Terrible 10

Friday, January 11th, 2008

Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes?Here are the terrible 10 that are typical to most pay per click campaigns. Too Many Keywords Per Ad Group It’s important to target your ad to be as relevant as possible. Don’t group [...]

1 comment Rob | Pay Per Click Advertising, Search Engine Marketing |